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Search word : "Gen MZ",   Search result : 6
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / TOPIC]

From YouTube to Books

Topic   From YouTube to Books   2023.09.04   It was common to find books written by YouTubers on bookstore shelves in Korea this year. It is a phenomenon that has been around for a couple of years now, when publishers realized that they could turn subscribers into readers, and quickly started to sign popular YouTubers as authors. Even if you have never heard of the channel before, it is not hard to tell that the book’s author runs a YouTube channel. This is because, among other things, the copy on the book’s cover, “YouTube channel ○○○ with 10 million total views,” emphasizes the author’s experience more than anything else. I have a YouTube channel with 130,000 subscribers, and my new book has never been without a copy like this. It seems to have become one of the most important tasks for editors to draft a copy with up-to-date total subscribers and total views every time a new book is published.   ...
  • VOL.62 / 2023.09
[INFORMATION / BEST SELLERS]

2nd Week, June 2023

Best Sellers   2nd Week, June 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.07.03   In June, books that encourage readers to reflect on their behaviors and set up new philosophies for life caught readers’ hearts. First, let’s look at two self-help books that have been best sellers since last year. Counter Your Life, the most popular book last year, returned with an extended edition. As it was a hot issue book setting best seller records for 50 consecutive weeks, the extended version immediately became a best seller as well. The new edition, which has about 100 pages added to the initial edition, is enriched with new secrets from the author and testimonials from readers whose lives have transformed after reading the book. Also, Sayno Love is the best selling book of the first half of 2023, having been on top of the sales ranking of the four largest online bookstores in Korea since its publication in March 2023. The...
  • VOL.60 / 2023.07
[TREND / TOPIC]

The Future of Korean Novels: Gen-MZ Writers

Topic   The Future of Korean Novels: Gen-MZ Writers   2023.02.20   There is a new wind blowing into Korean literature. With the emergence of new media, we hear that literature will soon face its demise every time. However, even in the era of YouTube and Netflix, Korean literature still keeps its blood young with the inflow of new writers. At the center of the new flow stands the so-called Gen-MZ (Millennials + Gen Z) writers, born in the 1980s and 1990s. Gen MZ writers, such as Choi Eun-Yung, Chung Se-Rang, Jang Ryu-Jin, Park Sang-Young, Kim Cho-Yeop, and Cheon Seon-Ran, are highlighted as the future of Korean literature. As the new year 2023 loomed, many publishers released a list of books to be published, which includes Gen-MZ writers' names.   Writer Choi Eun-Yung, Park Sang-Young, and Chung Se-Rang (ⓒMunhakdongne Publishing Group)...
  • VOL.55 / 2023.02
[TREND / TOPIC]

A Retirement-encouraging Society in the Era of a 100-year Life Expectancy

Topic   A Retirement-encouraging Societyin the Era of a 100-year Life Expectancy   2022.04.04   While working at a large corporation, person ‘A’ started investing in real estate in 2014. Through ‘gap investment (a type of investment in Korea where the house owner leverages the money provided by lump-sum housing lease to purchase a house with a small amount of capital),’ ‘A’ started buying houses near the metropolitan area. After six years, by 2020, his asset amounted to 2.5 billion won. He could not imagine his wealth to grow to such an extent.Based on his experience, ‘A’ opened a podcast channel on real estate investment and saw a rapid increase in subscribers. After listening to ‘A’’s podcast, a publishing company representative contacted ‘A,’ asking if he would like to publish a book about his experiences. ‘A’ decides to write a book and concludes a contract with the publisher. The next day, ‘A’ handed his resignation letter to the ...
  • VOL.45 / 2022.04
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